RideCast founder Marc Farley started experimenting with steering wheel camera videos in 2006. He would attach a handheld digital camera to the steering wheel of his car and record videos of driving places and talking about things – usually about work.

A couple years later he started making videos under the guise of the Steering Wheel Camera Society of America (SWCSA) that merged animated characters and live action.  A lot of these were monologues where he would talk about the storage industry and various shenanigans going on there. A small sample is below.

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